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Medical Device Market

Value Proposition

Business Planning

IP Management

Strategic Positioning

Market Evaluation

Funding & Fund Raising

Partering and Exit



Eshtablished Companies









Market Evaluation





The first step in transformation of a technical innovation to a business is market evaluation. This is where the potential market for the specific technology is evaluated. This evaluation takes in to account typically filtering parameters that investors place on businesses. Market evaluation of a technology is one of the parameters used in evaluating the potential success of a business endeavor.

It is important for innovators to understand the size of the market, the current and emerging competitors, the readiness of the market to receive the technology, the potential reimbursement that the technology will receive, etc. before they fully commit to a market.

Strategic positioning can identify various potential applications and markets for each invention. Market Evaluation can then help the entrepreneurs identify the value and risk of each market. This information is then used by the entrepreneurs to select a business model with higher chance of business success as is defined by higher revenue received in shortest period of time.

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