Individual entrepreneurs are those who have personal experience or expertise that would lead them to believe that their solution to a known problem would have market viability. This belief directs the individual towards establishment of a business and path to commercialization.

Before too much effort and resources are poured in to development of a concept, the belief of market viability needs to be validated. Individual entrepreneurs can work with Emerging Medical Solutions to validate their targeted market, establish IP strategy to completely protect their concept and their technology, pull together IP that would establish access to the market, and guide the entrepreneurs thru various phases of business development.